I personally feel that good products don’t need to be sold as they sell themselves. But what do you do in today’s world where thousands of signals battle for your attention? Where does then lie the balance between true and false if success depends on it?

We spin illusions with our polished tongues,
As cunning markets feed an endless greed;
We gild the lie, and dull the truth among
The throng whose longing hearts our fictions lead.

No sacred vow compels us to the real,
Our stage demands we dazzle sense away;
For humbler virtues stir but meager zeal,
While gaudy masks their cunning forms display.

Thus wily souls outpace the honest voice,
Exalting flash above all grounded claim;
Self-interest shapes the tune of every choice,
So stolen glories raise an empty name.

Yet in the hush, remorse can still be heard—
O that true light might shame the hollow word.